My Best Beauty Finds of 2025
The real hits from a year of testing way too many products.
Every year, I try a lot of new products to see what really works.
Some are instant favorites, and others take a little time to grow on me.
This list includes everything that earned a spot in my routine this year from new finds I loved right away to old staples I still reach for all the time.
If you’re looking for skincare, makeup, hair, and wellness products that actually make a difference, these are the ones worth trying:
Makeup
1. R.E.M. Beauty Lip Gloss
This is the best new lip gloss I tried this year. I love these and wear them constantly.
The purple shade Juice Box is my favorite and somehow looks good with everything.
The color is light but still adds that soft shine that makes me look more put together, even on casual days.
The texture feels smooth and not sticky, and the formula is a little thicker than Eadem’s, which might be why it lasts longer for me.
I like that it is not super pigmented because it makes it easy to wear every day.
Eadem is still my favorite gloss overall, but this one has become a close second for me.
For a detailed comparison of REM and Eadem, see my article The Best Lip Gloss of 2025?
2. Saie Dew Blush
Saie’s Dew Blush in the shade Chilly blends so easily and gives that fresh, natural flush I always want in a cream blush.
The formula is creamy but light, made with plant-derived glycerin for hydration and elderberry extract for antioxidant protection.
It melts into my skin without feeling greasy.
I loved it so much that I ordered another shade, Spicy, which has a warmer tone for summer.
I actually wrote about Saie recently, so if you want to learn more about the brand, read here.
3. NYX Face Glue Setting Spray
NYX Face Glue Setting Spray does a decent job of keeping my makeup in place for everyday wear.
It’s lightweight, non-sticky, and gives a soft glow while helping makeup stay put.
The formula has film formers and maple syrup extract for extra grip, making colors look a bit more vibrant.
It’s affordable and reliable enough for daily use, but it doesn’t hold up as well in hot weather. It’s good, but not perfect.
4. L’Oréal’s Infallible 24-7 Setting Spray
L’Oréal’s Infallible 24-7 Setting Spray gives a stronger hold with a more matte finish.
It sets makeup better than the NYX spray and lasts longer through humidity and sweat.
The microfine mist dries quickly and feels lightweight, though it can sting a little when I apply it.
Still, it’s a solid drugstore find I reach for when I need my makeup to stay put all day.
5. Orymne ½-Inch Curling Wand
Orymne’s ½-inch Curling Wand is technically a hair tool, but I included it here because it’s part of my usual “getting ready” routine.
The ceramic barrel heats up quickly and creates small, bouncy curls that last all day.
It has adjustable temperature settings, a digital display, and even an automatic shut-off for peace of mind.
It’s one of those random Amazon finds that turned out to be a keeper.
I love a super tight curl because it’s a fun departure from an everyday look, and because it makes it easy to quickly style bigger chunks of hair into looser curls if you’re doing a ponytail or a similar updo.
Skincare
1. Niod Superoxide Dismutase Saccharide Mist
Niod’s Superoxide Dismutase Saccharide Mist has been my favorite facial spray this year.
It’s a water-based treatment mist that helps protect the skin from environmental stress and dehydration.
I use it before moisturizer at night, and it leaves my skin calm, hydrated, and never sticky. The mist is super fine and feels refreshing after cleansing.
2. Neostrata Rebound Sculpting Cream
Neostrata’s Rebound Sculpting Cream has been my top new moisturizer of 2025.
It feels rich but not greasy, and the airless packaging keeps the formula fresh.
It uses MicroDiPeptide229 technology, which helps lift and firm the skin by targeting collagen and elastin, while a 10% AHA/PHA blend smooths texture and brightens tone.
My skin feels more firm and hydrated, and it’s been the perfect nighttime cream for me this year.
3. F.R.E. Glow Me+ SPF 50 Lightweight Tinted Moisturizer
F.R.E.’s Glow Me+ SPF 50 Tinted Moisturizer is a lightweight, zinc oxide–based sunscreen that blends easily and leaves a natural, glowy finish.
The tint evens out my skin tone without looking heavy, and it never leaves a white cast.
It also includes the brand’s Argania Active Complex, an antioxidant blend that helps protect against sun damage and premature aging.
It’s been the sunscreen I’ve reached for most this year.
4. BeautyBio The Daily Acid-Free Vitamin C Serum
BeautyBio’s The Daily Acid-Free Vitamin C Serum has been a gentle, non-irritating way to brighten my skin.
It uses Magnesium Ascorbyl Phosphate, a stable and acid-free form of vitamin C that evens tone and adds radiance without clashing with Tretinoin.
It layers easily with moisturizer and sunscreen and gives my skin a healthy, consistent glow.
5. Yepoda Bubble Double Cleanser
Yepoda’s Bubble Double Cleanser has been my favorite cleanser of the year.
It removes sunscreen and makeup without drying out my skin.
The formula foams up nicely and leaves my face feeling soft and balanced.
It’s one of those cleansers that just makes your routine feel easy.
I’ve actually written a brand review for Yepoda, read here if you want to see more of their products worth trying.
6. No B.S. Skincare Cleansing Melt
I tried the No B.S. Skincare Cleansing Melt for the first time this year, and it quickly became one of my favorite new discoveries.
It melts away makeup fast and leaves my skin soft and nourished.
The balm-to-milk formula, made with moringa oil, shea butter, vitamin E, and lime oil, removes even waterproof makeup without stripping or leaving a greasy residue.
It’s gentle, fragrance-free, and feels like a solid upgrade for anyone looking for a dependable cleansing balm.
7. Humble French Peppermint Nourishing Lip Balm
Humble’s French Peppermint Nourishing Lip Balm is a new discovery this year and now part of my nightly routine.
It keeps my lips hydrated without making my mouth tape slip off, which is a big plus. The peppermint flavor is light but refreshing.
The formula is simple and effective, made with organic coconut oil, cocoa butter, apricot kernel oil, vitamin E, and beeswax to keep lips soft and smooth.
Body Care
1. The Ordinary Natural Moisturizing Factors + Inulin Body Lotion
The Ordinary’s Natural Moisturizing Factors + Inulin Body Lotion is the newest body product I’ve added to my routine this year.
It’s light but still nourishing, and it absorbs quickly without leaving any residue.
The formula includes amino acids, urea, and PCA to keep skin hydrated, plus inulin, a prebiotic that helps support the moisture barrier.
It leaves my skin soft and balanced, especially after showering, and it’s a great option for days when I want hydration without any heaviness.
2. Loopha Oud + Amber Hand & Body Wash
Loopha’s Oud + Amber Hand & Body Wash has been my favorite new body wash this year.
It smells warm and cozy with notes of oud, amber, bergamot, and tonka bean.
The formula creates a soft lather that cleanses without stripping, with glycerin and jojoba esters to keep skin smooth.
It’s not as hydrating as some of my usual picks, but still a great everyday option.
Loopha is a sub-brand of The Ordinary, and this was my first time trying something from them, it feels simple but elevated.
Hair Care
1. L’Oréal Ever Pure Bond Repair Concentrate
The L’Oréal Ever Pure Bond Repair Concentrate has been my favorite new hair treatment this year.
It’s genuinely impressive for a drugstore product, making my hair feel smoother and stronger without weighing it down.
The sulfate-free, vegan formula helps reinforce weak bonds and protect against breakage, especially from color or heat damage.
I use it as a pre-shampoo treatment, and over time it’s made my hair noticeably healthier and more resilient.
2. Curlsmith Curl Conditioning Oil-In-Cream
One of my favorite curl products I found this year is Curlsmith’s Curl Conditioning Oil-In-Cream.
It defines and softens my curls while keeping them hydrated and bouncy.
The texture feels rich but not greasy, and a little goes a long way.
It absorbs beautifully without residue and works well on both freshly washed and second-day hair.
It’s become my go-to for soft, smooth, and shiny curls.
3. Level 3 Hair Serum
Level 3’s Aloe Vera Hair Serum quickly became a regular in my routine.
I scrunch it into damp waves to add shine and help my curls hold their shape.
The aloe vera–infused formula smooths frizz and leaves my hair soft and lightweight without any stickiness.
It adds a subtle gloss and a fresh scent, making it an easy everyday staple.
Fragrance
1. Merit Beauty Eau de Parfum
Merit Beauty’s Retrospect has been my go-to fragrance this year.
It’s soft, warm, and clean without being overpowering, the kind of scent that just feels effortless.
The blend of bergamot, pear, and ambrette at the top gives it a fresh start, while jasmine, rose, and violet add a subtle floral heart.
Vanilla and musk round it out with a cozy finish that lingers all day.
It’s the first perfume I’ve reached for consistently without even thinking.
2. ALT Fragrance
ALT Fragrance was one of the best discoveries I made this year.
Crystal No. 23 is inspired by Baccarat Rouge 540 but still feels elevated on its own, warm, slightly sweet, and sophisticated.
The blend of amber wood, jasmine, and cedar gives it depth, while a hint of candy-like softness keeps it airy and addictive.
It lasts longer than I expected and has that same luxurious finish that makes Baccarat so popular.
Supplements / Wellness
Vital Proteins Collagen Peptides
Vital Proteins Collagen Peptides have been part of my routine for years, and I still recommend them to everyone.
I take 20 grams every morning, usually in coffee or a smoothie.
My nails never break, and my hair feels stronger and grows faster.
It’s not technically skincare, but I can see the difference in my skin and overall health when I stay consistent with it.
I wrote an article called Health & Skin Supplements That Actually Work that you can read if you want to learn more about the supplements I recommend.
Older Favorites
These are the tried and true products that have stayed in my routine long after I first discovered them:
Eadem’s Lip Gloss in Bissap Glaze is still my all-time favorite.It gives a smooth, shiny finish while keeping my lips soft and hydrated. The formula includes shea butter and plant oils that help exfoliate and moisturize.
Image from instagram.com/eadem.co/ Sunday Riley Auto Correct Brightening + Depuffing Eye Cream instantly makes my eyes look more awake. It has caffeine and Brazilian ginseng to reduce puffiness and add brightness.
Image from sundayriley.com Allies of Skin Mandelic Pigment Corrector Night Serum helps fade dark spots and smooth my skin. It works well with Tretinoin, and I notice a visible difference when I use both together.
Tretinoin has been in my routine for years because it works. It keeps my skin clear, even, and smooth when I’m consistent with it.
Image from ulurx.com Soft Services Carea Cream is rich but not heavy, and it makes my skin feel instantly smoother. It’s been one of my favorite body moisturizers for years.
Naturium Glow Getter Body Wash cleans gently while leaving my skin soft and hydrated. The texture feels silky, and it gives my skin a healthy glow.
Verb Ghost Oil has become one of those products I always keep around. It’s lightweight, smells clean, and adds instant shine without making my hair greasy. I use one pump on damp hair before styling, and it helps smooth frizz and seal the ends.
Image from sephora.com K18 Leave-In Molecular Repair Mask repairs damage and strengthens my hair after every wash. It’s lightweight but powerful and still the best bond repair I’ve tried.
Image from skincareessentials.com Briogeo Don’t Despair, Repair! Deep Conditioning Mask makes my hair soft and smooth again after damage. It’s rich, easy to use, and has been a favorite for years.
SheaMoisture Intensive Hydration Hair Mask keeps my curls moisturized and manageable, especially when my hair feels dry.
Image from ulta.com Pantene Miracle Rescue Deep Repair Conditioner leaves my hair soft, shiny, and healthy after every wash. I’ve repurchased it several times, and it’s still one of the best affordable options.
Image from ulta.com
I’ve written several articles you can check if you want to explore more: The Best Lip Gloss of 2025?, Treating Body Acne & Dry Skin Heading into Fall, Bodycare Favorites As We Spring Into Summer, and Save Big: 35% Off at Allies of Skin + Must-Have Products.
Final Thoughts
As the year winds down and holiday shopping starts to take over, I love looking back at the products that actually made a difference in my routine.
Some were surprises, others became instant staples, and a few have been with me for years.
If you’re making your own wishlist or shopping for someone who loves skincare and beauty as much as I do, I hope this list gives you some ideas worth gifting.
Cheers,