New-to-Me Skincare Brands Worth Knowing (2025 Edition)
A first look at the new brands that caught my attention in the first half of 2025.
This year I came across a few skincare and body care brands I hadn’t tried before.
Each one felt worth sharing for different reasons.
Some stood out for their clean ingredients, others for their thoughtful formulas, or simply the experience of using them.
None of these have been featured here until now, so I’ve put together a quick overview of each brand along with the specific products I tried.
Corpus
Corpus makes clean, plant-based body care that feels thoughtful in every way.
Everything about the brand focuses on doing things the right way, using natural, vegan ingredients and complex fragrances without synthetics.
The founder, who has a background in skincare, started the brand after realizing how hard it was to find products that were both safe and luxurious.
The formulas are gentle on the skin and still feel like something special.
Third Rose Body Wash
Third Rose is a creamy, plant-based body wash that feels more like skincare than soap.
It’s made with soothing oils like argan and sunflower seed, plus banana and chamomile extracts to calm and hydrate the skin.
The formula gently cleanses without stripping moisture, and the scent is a soft rose blended with citrus and warm wood notes.
It smells fresh and natural, like a greenhouse after rain.
Nº Green Body Butter
Nº Green is a rich, whipped body butter that melts into the skin and keeps it soft all day.
It’s made with nourishing oils like sunflower and grapeseed, plus shea and cocoa butter for deep moisture.
The formula also includes squalane and tremella mushroom to boost hydration and improve skin elasticity over time.
The scent is fresh and citrusy with a spicy edge, making it feel both clean and comforting.
Koba
Koba is all about giving foot care the attention it deserves.
The brand was started by Thérèse, who combined years of beauty industry experience with her own skincare struggles to create something thoughtful and effective.
Their products are made with high-quality, natural ingredients like safou oil and are designed to fit easily into a regular routine.
Everything feels gentle but purposeful, with textures that soften rough skin and a clean scent developed in France.
It's foot care that actually feels like skincare.
Milk It Body Lotion
Milk It is a lightweight body lotion designed to hydrate, soften, and restore dry or stressed skin.
Made with nourishing ingredients like safou oil, olive butter, and niacinamide, it sinks in quickly and leaves skin feeling smooth and protected without any stickiness.
The scent is soft and comforting, with notes of rose, santal, and patchouli.
It’s an easy step in the morning that gives your skin moisture and protection throughout the day.
I do want to make one warning though - the scent is a bit odd to me, not quite enough to be off putting, but certainly not favorite. It does make my skin feel incredible though, especially after shaving.
Gold Drip Nourishing Body & Hair Oil
Gold Drip is a multi-use oil that brings moisture and glow to both skin and hair.
It’s made with eight plant-based oils, including safou, jojoba, and baobab, all chosen to nourish, soften, and protect.
The formula is lightweight, sinks in fast, and leaves behind a smooth, satin finish without feeling greasy.
Used on the body, it helps improve skin tone and texture.
On the hair and scalp, it hydrates, strengthens, and adds shine.
The scent is warm and fresh with notes of citrus, rose, and patchouli.
Three Ships
Three Ships is all about keeping skincare simple, effective, and easy to understand.
Founded by two friends who were tired of overpriced and overhyped products, the brand focuses on clear labeling, natural ingredients, and formulas that actually work.
Everything is backed by clinical testing and designed to solve skin concerns without the extra fluff.
Their goal is to make skincare less confusing and more empowering, one product at a time.
Dew Dropsâ„¢ Mushroom + Kakadu Plum Hyaluronic Acid Serum
Dew Drops is a jelly-textured serum that hydrates and brightens in one simple step.
Powered by tremella mushroom and kakadu plum, it helps plump the skin and fade dullness for a fresh, dewy glow.
The formula is lightweight, gentle, and easy to layer, making it a great everyday serum for anyone dealing with dryness or uneven tone.
Superfruitâ„¢ Lactic + Multifruit 8% AHA Exfoliating Mask
Superfruit is a gentle exfoliating mask that helps smooth and brighten the skin without irritation.
It uses a mix of rice powder and fruit-based AHAs to remove dead skin cells and refresh dull areas, while lactic acid gives a light resurfacing boost.
Aloe vera and shea butter keep the formula calming and hydrating, making it a great option even for sensitive skin.
Brighter Daysâ„¢ Red Algae + Avocado Biodegradable Eye Masks
Brighter Days eye masks are a quick, soothing pick-me-up for tired eyes.
Made with red algae and avocado extract, they help hydrate, depuff, and brighten the under-eye area in just a few minutes.
The masks are biodegradable, gentle on skin, and free from harsh ingredients, making them a simple and clean addition to any routine.
Kora
Kora was founded with a focus on certified organic skincare that actually works.
After a personal journey toward clean living, the founder spent years developing high-performance formulas using plant-based ingredients, sustainable harvesting, and crystal-infused blends.
The result is a line that supports both skin health and overall wellbeing.
Kora combines nature, science, and a little self-care to create products that feel as good as they perform.
Noni Glow Face Oil
Noni Glow is a certified organic face oil made to nourish, brighten, and smooth the skin.
It’s lightweight but packed with powerful ingredients like noni fruit, rosehip, jojoba, and seabuckthorn oils to support radiance and elasticity.
The formula sinks in quickly without feeling greasy and leaves skin soft, even-toned, and healthy-looking.
The subtle aromatherapy blend of rose, geranium, and jasmine adds a calming touch to your routine.
Silky Sun Drops 100% Mineral Sunscreen Serum
Silky Sun Drops is a lightweight, certified organic SPF 30 serum that protects skin without the usual heaviness.
It uses non-nano zinc oxide for broad-spectrum UVA/UVB coverage, plus raspberry seed and chia oils to nourish while defending against pollution and blue light.
The formula blends in smoothly with no white cast and leaves a soft, silky finish.
It also doubles as a primer, calming redness and prepping skin for the day ahead.
Kakadu Plum Vitamin C Serum
This organic serum is packed with natural sources of vitamin C like kakadu plum and acerola cherry to brighten and protect the skin.
It also includes a gentle form of stabilized vitamin C plus hyaluronic acid to lock in moisture and smooth texture.
The lightweight formula helps even out tone, boost radiance, and defend against daily environmental stress.
With a refreshing citrusy scent, it’s an easy morning step for healthier, glowing skin.
Niod
NIOD (Non-Invasive Options in Dermal Science) has always been a favorite of mine, but I tried even more of their products this year and honestly love them even more now.
One standout is Survival 0, a lightweight serum that helps protect skin from environmental stress like pollution and blue light.
The brand focuses on serious science and advanced skin health, without relying on trends or flashy marketing.
It’s skincare built for people who care about formulas and results.
If you’re curious, I shared a list of my favorites in the post: "Top 10 The Ordinary & NIOD Products."
Final Thoughts So Far
That wraps up the new-to-me brands I’ve tried so far in 2025.
It’s always fun discovering products that bring something different, whether it’s the ingredients, the texture, or just how they make your skin feel.
I’m sure there will be more to come as the year goes on, but these were the ones that stood out in the first half.
Cheers,