Discover more from Skincare Stacy's Stack
How to Win the Skincare Industry in the 2020s
Trend Prediction and Ingredient Recommendations
From the consumer perspective, an alternative title for this article could be:
“Strategy to be aware of so you don’t get screwed out of your money by the personal care industry”.
Either way, read on!
Skincare Stacy's Stack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Skincare will look different in this decade compared to the previous two.
Information is more accessible to the average consumer than ever.
Consumers have short attention spans, and they do not trust large corporations.
Even better, with the rise of social media and relatable “everyday influencers”, brands without an already-established market base will need to employ new strategies to stay relevant.
So, one of my trend predictions for the 2020s?
As the average person’s diet continues to degrade (not you, because you listen to me and know that eating properly is essential to beauty and longevity), I predict we will see rising rates of inflammatory skin conditions.
Further, as people react poorly to their diet and environment, they inevitably turn to what’s familiar to them for comfort.
What does this mean for you?
Opportunity to capitalize with the right marketing strategy.
I suggest developing a line of natural skincare products.
Companies tend to claim natural as long as ingredients retain 50% of their original molecular structure.
You can do this too.
Here are 13 medicinal plants with whose extracts I suggest formulating:
1) Matricaria recutita: Chamomile
2) Calendula officinalis: Marigold
3) Hamamelis virginiana: Witch Hazel
4) Aloe barbadensis: Aloe
5) Althaea officinalis: Marshmallow root
6) Avena sativa: Oat
7) Symphytum officinale: Comfrey root
8) Achillea millefolium: Yarrow
9) Hypericum perforatum: Saint John's Wort
10) Salvia officinalis: Sage
11) Oenothera biennis: Primrose
12) Juglans regia: Walnut leaf
13) Linum usitatissimum: Flax (had to leave this image out because my email was too long, RIP)
If you’re interested, you can book time with me to discuss product development and brand strategy here.
Note: you can book 1:1 consultations with me. Check it out here or DM me on Twitter to book with ETH