How to Win the Skincare Industry in the 2020s

Trend Prediction and Ingredient Recommendations

Fawn B.

Oct 04, 2022

From the consumer perspective, an alternative title for this article could be:

“Strategy to be aware of so you don’t get screwed out of your money by the personal care industry”.

Either way, read on!

Skincare will look different in this decade compared to the previous two.

Information is more accessible to the average consumer than ever.

Consumers have short attention spans, and they do not trust large corporations.

Even better, with the rise of social media and relatable “everyday influencers”, brands without an already-established market base will need to employ new strategies to stay relevant.

So, one of my trend predictions for the 2020s?

Anti-inflammatory skincare.

As the average person’s diet continues to degrade (not you, because you listen to me and know that eating properly is essential to beauty and longevity), I predict we will see rising rates of inflammatory skin conditions.

Further, as people react poorly to their diet and environment, they inevitably turn to what’s familiar to them for comfort.

What does this mean for you?

Opportunity to capitalize with the right marketing strategy.

I suggest developing a line of natural skincare products.

Well, “natural”.

Companies tend to claim natural as long as ingredients retain 50% of their original molecular structure.

You can do this too.

Here are 13 medicinal plants with whose extracts I suggest formulating:

1) Matricaria recutita: Chamomile